Portland startup Dayo focuses on helping families curtail kids’ social media consumption

When Dayo launched, they were very much focused on helping all of us reduce the amount of time we spend on social media with a very simple premise: Stop doom scrolling and get stuff. Now, they’ve refocused those efforts to help parents prevent kids from spending too much time on line. But they still get stuff for doing so.

For the last decade, parents have relied on restrictive tools to manage device use. Despite widespread adoption of blockers and time limits, screen time has continued to rise, and family conflict has intensified. Dayo Deals is built on a different premise: In a digital economy where attention is constantly monetized, a teen’s ability to focus has real value, and that value should be acknowledged and rewarded.

“Screen time blocking apps are great for toddlers, but you cannot block a teenager from their social life, and you cannot just tell them to ‘get off the phone,'” said Corey Scholibo, CEO of Dayo. “At that age, you need buy-in. Blocking them also doesn’t teach them personal responsibility. Dayo Deals provides that by treating their attention as a valuable asset. By working together to set screen time goals and putting real money as the reward, we take the dopamine response big tech has used against them and hijack it for good.”

Kids and parents have a variety of brands from which to choose, from buying books at Powell’s to getting gift cards for Sephora.

Dayo is currently available from the Apple App Store . Android version is coming soon.

To learn more, visit Dayo .